One of the most successful social sites to consider adding to your social network strategy is Facebook. Creating a Fan Page is simple, but truly utilizing it to its fullest potential takes some guidance.
A Fan Page allows a business to build a community, similar to Twitter. However, unlike Twitter, you can add and customize a great deal more.
At the very least a business should update their Fan Page “status” to keep consumers informed and engaged. A more advanced technique would be to add resources such as white papers, video and blog entries. These kinds of resources give consumers a reason to visit the Page and interact with the brand.
About Doug Simpler — Doug manages the creative department at The Simpler Group, he strives to help customers turn vision into reality by creating unique and custom web designs. He also does print design and video/photo production. He loves the rock music, locally grown organic food, swimming, and reading.