When most businesses begin a social media campaign, they tend to focus on Facebook, Twitter, and other social sites. They usually forget to incorporate their own site and tie their social profiles together. One great way to bring it all together is the creation of a blog or social hub. Why push your consumers to connect with you on other sites (Facebook, Twitter, YouTube), but not give them a reason to visit yours?
Building and writing a blog may be time consuming, but it creates a way to connect with users on your own website. Additionally, creating useful content such as how-tos or industry insights can keep customers engaged. Giving consumers a reason to visit your site is extremely important. A blog can pull consumers to your site and into the sales funnel.
About Doug Simpler — Doug manages the creative department at The Simpler Group, he strives to help customers turn vision into reality by creating unique and custom web designs. He also does print design and video/photo production. He loves the rock music, locally grown organic food, swimming, and reading.