Just having a Facebook page and posting content is not enough. You should engage with other industry leaders, post comments, start discussions, provide answers. These efforts will not only improve your status as an industry leader, it will develop brand awareness and increase connections. If you can become an active resource for your clients and potential clients you will build a reputation for good information that people want to see more of. You accomplish this goal, not through heavy sales or recruitment, but through client relationships. This is what the online consumer expects today. If you want to engage your client base in social media a heavy sales or recruitment attitude will fail. Instead, you should save your sales focus for advertising, flyers, tradeshows, etc.
In the social media world, strive to be a beacon of knowledge, like a light house guiding the ships away from the rocks to the safe harbor. The old adage, “Give a man a fish, feed him for a day, teach a man to fish feed him for a lifetime,” may be wrong in the world of social media. The social media version of this expression may be, “Teach a man to fish and he will buy a boat from you.”
About Doug Simpler — Doug manages the creative department at The Simpler Group, he strives to help customers turn vision into reality by creating unique and custom web designs. He also does print design and video/photo production. He loves the rock music, locally grown organic food, swimming, and reading. Find him on FB at doug.simpler.