The first order of business is to find out where our core customers spend time within the realm of social media. Ask customers where they are online. You can accomplish this using a survey, such as Survey Monkey. Once you know the answer, be it Facebook, Twitter, YouTube, LinkedIn, etc. GO THERE AND ENGAGE! It doesn’t matter if you aren’t on MySpace if your average Customer is 55 years old and on Facebook.
Ignore the places that don’t serve your core customer group. Spend your time wisely and be where our customers are. And once you are there, make sure they can find you. Use every tool available to promote where you are on social media. If it’s Facebook, put the links in your email signatures, e-newsletters and e-blasts, on your website, on your blog, on your LinkedIn profile. And make sure you assign someone to check in daily to keep engaging with your fan-base.
About Doug Simpler — Doug manages the creative department at The Simpler Group, he strives to help customers turn vision into reality by creating unique and custom web designs. He also does print design and video/photo production. He loves the rock music, locally grown organic food, swimming, and reading. Find him on FB at doug.simpler.