The goal through social media should be to become a recognized industry thought leader and the go-to resource for your customer base and potential customer base. Through polling your existing clients you can find what ponds your fish swim, then go fishing. Then develop a blog to post information that is useful and helpful to your clients and potential clients, driving traffic from your social media outlets to your web page. These social media tools allow you to open a dialogue with clients and potential clients with an open online forum. Through Twitter, LinkedIn, Facebook and YouTube, you can promote company culture, events, speaking engagements, white papers, videos, corporate congratulations, job opportunities, and other information that would be interesting and beneficial to the success of your clients and future clients. Through these avenues you should invite your followers and friends to your website via your blog and public forum. Your goals should be to establish your organization as the true leader in your industry, while creating brand recognition, turning into brand trial, then brand loyalty and keeping a continued focus on retention.
About Doug Simpler — Doug manages the creative department at The Simpler Group, he strives to help customers turn vision into reality by creating unique and custom web designs. He also does print design and video/photo production. He loves the rock music, locally grown organic food, swimming, and reading.