The internet has revolutionized the way businesses conduct their online marketing efforts and how customers gain access to the services they need. How do you make your business’ website stand out among the rest? The answer is easy. Create a website that attracts readers by having a professional appearance, easy navigation, highly visible contact information, and frequently asked questions. What is the most important item missing on this list? Great content on EVERY page!
Website content is the words (or copy) on each page of your website. It is the valuable information that your future customers need to know so they understand your services, know how to contact you, view your company’s history, and can even learn some interesting facts about your industry. Why is this so important? Prospective clients are in research mode when looking for services. They want to be able to search for a local business in their area, research about the quality of the company’s work, and make a choice to contact you. However, many customers can get lost in a sea of poorly written websites that never address their needs. If a website is poorly written and doesn’t answer the customer’s questions, they move onto the next website in their search result. This can lead to losing business when all it takes is a bit of content editing to catch their attention.
There are several options for creating great onsite content. You can write your website copy yourself, you can hire a copyrighter, or you can have a web company like The Simpler Group write the content for you. Whatever method you choose, make sure your content is informative, engaging, and specific. A good rule of thumb is to remember that great content should always have quality over quantity. Think of it this way: once a customer has read a page or pages on your website, they should be able to make an informed decision of whether or not you are the right business for them.
If you are looking to refresh your current website or you need assistance in creating website content, contact the Simpler Group today. By investing the time to create quality content now, your business can rise above the competition in the future!